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ROOKIE OF THE YEAR

Rookie Of The Year is an emo rock legacy artist based in Raleigh, NC. The band was signed to a subsidiary record label of Warner Bros. in the mid-late '00s and saw international success. After a lengthy hiatus, the band fired back up in early 2017 to launch a comeback, complete with tours, new music, and a new lineup.

I helped managed their Facebook account from 2017-2019. The band's goal was to increase its follower count and general awareness of the artist.

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facebook.com/rookieoftheyear

SCOPE

FOLLOWER COUNT

  • Grew Facebook page from ~10K followers to ~18K over 2 years

CONTENT CREATION

  • Assisted the band with content creation, utilizing new and existing photos, videos, and music. 

DUTIES

  • Content creation and scheduling

  • Copywriting

  • Paid ads

  • Analytics & reporting

  • Community engagement

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