PROJECTS

I am a passionate and results-driven social media manager with a knack for crafting engaging digital experiences. I'm on a mission to make brands shine in the digital world! With over 15 years of experience in the ever-evolving social media landscape, I've mastered the art of driving growth and engagement. I specialize in developing tailored social media strategies, creating captivating content, and monitoring ROI and KPIs to ensure your brand's success. Check out some of the projects of which I'm proud to have been a part!

JB Crockett

Managed Platforms: Instagram, Facebook, TikTok

Goal: Increase follower counts, content creation, add mailing list signups, increase ticket sales

Results: Increases in followers across platforms by ~3K, added 200+ to mailing list signups, increase in ticket sales, improved written copy and content quality, several viral videos on TikTok

Viral videos on TikTok with views topping 2.6M+, 70.3K+, 30.4K+
Created paid ads and promoted posts to drive ticket sales
Shot and edited video for various promotions
Created Instagram Highlight collection and branded content for profile
Engaged with community to determine tour stops, song choices, and VIP options
Monitored analytics to determine maximum engagement and visibility

School of Communications @ Webster University

Managed Platforms: Instagram, Facebook, LinkedIn, YouTube, Twitter

Goal: General platform management, increase follower counts, monitor analytics, content creation, community engagement, add mailing list signups

Results: Increased followers by ~1K across platforms, increased engagement from interested potential students and community members, added ~800 mailing list signups

Launched LinkedIn profile for the school
Increased quality of content by working with students and department heads to source and create content
Interacted with current and potential students to increase awareness of the school
Monitored analytics to determine maximum engagement and visibility
Wrote, delivered, and managed school's quarterly newsletter
Kept dean's department informed of social media efforts and talking points with community members to aid them in future conversation topics

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Rookie Of The Year

Managed Platforms: Facebook

Goal: General platform management, increase follower counts, content creation, community engagement

Results: Increased followers by ~4K and added ~400 mailing list signups in 2 years

Created paid ads and promoted posts to drive ticket sales mailing list signups, and engagement
Shot and edited video for various promotions
Engaged with fans online to build excitement around tours and performances